Apple share encountered sucession share decline for three days on Thursday. It is reported that Apple cuts orders expectation for its suppliers in the past months. Up to now, it lost $ 40 billion market value due to the decline of share.
On Thursday, its share dropped $4.25 at NASDAQ market, clsoing at $96.45. The range of a share drop was 4.22%. Apple received a succession drop over 8.4% within three days. Up to now in the new year, Apple share declined by at less 4%, while its share declined by 4.6% in 2015.
Morgan Stanley decreased the predict of iPhone output as the demand of iPhone 6S and iPhone 6S Plus become weaker. It seems to be saturation of smartphone in some developed countries. Apple just released these two models in last September.
Its share decline was based on the report of Nikkei Asian Review. It reported Apple firm would cut 30% of iPhone output in the first quarter of 2016 that surprised many analysts.
SBS decreased iPhone sales expectation by 5%, down to 220 million units. It indicated iPhone 6s & 6s Plus lack of new features to attact more uses to upgrade to new versions. The another reason is that consumers might prefer its predecessors as they charge less.
Apple’s revenue growth relies much on iPhone demands. The sales of iPad is declining and it needs time for consumers to accept Apple Watch.
