Apple Pay was released last year. To enhance its competitiveness, Apple firm is going to introduce it to more countries, banks and merchants.
Apple Pay is available in Canada since this Tuesday. It plans to bring Apple Pay to Australia on Thursday. In fact, mobile payments are more popular in those two countries than in United States. As Apply Pay is initially introduced to these two markets, it only accepts Amercian Express Card for payment.
Apply Pay is compitable with Visa card, MasterCard, Express, and Discover since its release. It will support over 100 card issuers from this Tuesday. In UK, it will support Tesco and TSB to use its payment service.
There are also other mobile payments launched. Google released its Android Pay a few months ago. And Samsung introduced its Samsung Pay. Android Pay and Samsung Pay aim to Android devices, while Apple Pay aims to Apple devices.
Jennifer Bailey claims that the reason for supporting American Express Card in Canada and Australia is that American Express is both issuer and mobile operator. It offers convenience for their cooperation.
Visa Card and MasterCard are issued by banks and they require to testify user accounts when they apply Apply Pay.
Apple is looking for more cooperations with mobile payment manufacturers in order to attract more merchants to use Apply Pay. There were only 200,000 devices accept Apple Pay when it was released. Apple Pay is estimated to be applied by more than 1.5 million devices. Apple confirmed that there are average 100, 000 small and medium-sized businesses support Apple Pay per month.
Apple revealed on Tuesday Cinnabon will fully support Apple Pay next year. Domino will apply Apple Pay by the end of the year. Starbucks is on trial this year.
Apple Pay members are increasing, but there are still millions of merchants use the outdated accounting system so that they could not support Apple Pay.
