It is the shopping season for Christmas again. This season started from this Thursday to next Monday. According to the IBM prediction, mobile shopping traffic will be exceeded to PC’s for the first time.
It is convenient to use smartphones to shop with the internet development. Mobile becomes the top one device for accessing to internet. Mobile shopping traffic will be exceeded to PC’s for online shopping.
IBM predicted that mobile shopping traffic would account for 56.9% of the total shopping amounts. It would exceed the one in last year, accounting for 48.5%. it would be the first time that mobile shopping traffic exceeds PC’s.
Some people might avail of smartphones to do window shopping. So, the above figure is the rate of visiting traffic. It is reported that the sales volume of mobile shopping will account for 36.1%, while it received 27% of the total sales volume last year.
To promote the mobile online shopping, Apple and Google launched Apple Pay and Android Pay to bring the convenience for clients.
It has security risk for mobile online shopping when purchasing or paying the orders. It takes time for mobile online shopping at some online stores.
NRF predicted that American retail turnover will increase by 3.7% during the Christmas shopping season, while it increased by 4.1% last year.
It predicted that three fourths of online retail traffic of Walmart would come from smartphones, and the left is from PC. Mobile online shopping traffic was over 50% of the total traffic in the past two years.
eBay’s third quarter earnings indicated the turnover of mobile shopping account for 41%. It is possible that the proportion of mobile shopping turnover will increase during this Christmas shopping season.
