Facebook released a brief application Facebook Lite this summer. It was made for the low-end handsets. Its style was similar to Facebook mobile website applied from 2009 to 2010.
You might be surprised that it only used 4 months to obtain 50 million users, however, Facebook Lite seldom becomes a topic for discussion. Facebook Lite was not well-acknowledged by this industry until Mark Zuckerberg made speech at the teleconference of its third quarter earnings.
Facebook introduced Facebook Lite worldwide in June. This app was one of the main reasons for Facebook users growth in the third quarter. Facebook adjusted the definition of active users and canceled the active users who log in via the third party apps. This figure impressed the publich much.
Facebook Lite helps those users to use Facebook who have limited data plan or trouble with 2G internet connection. They were unable to browse Facebook website previously. Facebook Lite is a stepping-stone to success for Facebook introduces Internet.org.
It helps the users to enhance the data performance that they bought. It allows users to use the Facebook service on the basis of the data plan they use.
The shortcoming for Facebook Lite is that i could only upload low-resolution images or save small capacity data. If the Facebook Lite users wish to view clear resolution images, they need to process them before uploading. What’s more, Facebook Lite doesn’t support the view of video and video ads.
The positive influence of Facebook Lite can be seen in South Asia region and other developing regions in the world. It helps Facebook to obtain more 47 million users. The emerging market accepts Facebook Lite. The public believes that it could make more profits from those regions with the improvement of network facility.
