There are VR helmets released in the beginning of 2016. VR market becomes a popular field now. It seemed that Google Cardboard is forgotten by the public. Google revealed the statistics concerns Google Cardboard recently, showing its current ecosystem.
There are two classifications of VR helmets, one is the high performance VR such as Sony’s and Oculus Rift. The other is simple type VR such as Google Cardboard and Samsung Gear VR. The formers need to connect with gaming PC or gaming console, the latters just need to plug in the smartphones.
The Los Angeles Times reported that Google Cardboard has been sold 5 million units in 19 months.
As statistics showed, Google Cardboard users have download 25 million VR applications on Google Play store. The duration that users watch videos with Google Carboard reached 350,000 hours.
The selling price of Google Cardboard is about $ 20 which attracts more users to buy. Samsung Gear VR is sold at $100.
The selling prices for high-performance VR are more expensive. Oculus VR was set at $599 and it needs to work with a gaming pc which costs 1,000 dollar. Sony and HTC haven’t revealed their specific prices for VR.
Google has obtained a large amout of users for Google Cardboard. However, the consumers might turn their heads to better qulity and higher performance VR products.
Frank N. Magid Associates did a search concerned VR products. Among the interviewees, 25% of them heard about Oculus Rift, 20% came to Sony PS VR while only 17% of them heard about Google Cardboard.
Google might need to focus on enhancing the its technolog for the VR products. It is planning to recruit more talents to launch better VR products. Quality, performance are important for a product’s competitiveness.
