Apple announced the sales volume of iPhone 6s and 6s Plus was over 13 million sets in the first week and it set a new record. Some analyst feels that the sales of new iPhone won’t be as good as its predecessor, although it made a good start.
Recently, the Pacific Crest Securities’ analyst John Vinh indicated that Apple has cut about 5% of its orders due to the sales performance of iPhone 6s and 6s Plus did not meet its expectation. It is reported that this news was confirmed by several chip manufacturers.
In addition, John Vinh predicts the sales volume of iPhone 6s and 6s Plus will be only 67 million units in the fourth quarter. Its sales volume was initially predicted up from 75 million to 80 million unints by some other analysts.
There were reports indicated Apple would cut its component orders. A few weeks ago, Digitimes revealed Apple will adjust its shippments will be deducted from 80-90 million units to 65-70 million units in the fourth quarter. Before iPhone 6s series being released, some analysts hold negative attitude towards their sales growth.
There are also analysts holding positive attitude towards their saels. Katy Huberty, the analyst from Morgan Stanley once predicted the sales volume of iPhone 6S and 6S Plus will increase by 7 % in 2016 as Apple fans keep high loyalties to iPhone and Apple shortens its product’s updated period.
