Apple and Beats are like a salad at half of the Bay Area’s amazing restaurants. It might be a little strange, but still very good-looking.
It gives you better feelings about yourself. However, it may not taste as well as the (organic) burger and fries you will eat as your entree. Some are worried that Apple’s supposed interest in buying Beats does not even provide them good experience.
They see nothing organic in the pairing, but perhaps the chefs at the Cupertino Grill are merely trying too much to be great. Beats brings with it a certain cachet. You decides whether the cachet shall be attractive or deserved. Some people say the product’s quality is a little less than that of your general midrange microwave.
However, since when people really care for the true technical quality of anything? Technical quality as defined by technical people at least, you know. The brands are different, despite the truth that they both rely on the rule of a design that people gravitate to.
Beats’ is overt where apple’s brand has bathed in subtlety. Beats’ are larger than even Prince Charles’ ears where Apple’s headphones are tiny small stuff. But both brands know their own identities, and neither has yet moved into areas where it feels uncomfortable.
This is perhaps the reason why they will get along. They both understand their strengths and their limitations. When Google struggles with the idea that not all the products should have a Google logo, Apple may realize that, as it moves into wearables, some people may not want to wear an Apple logo in as overt a manner as they seem to fancy Beats'”B.”
Why not cultivate the continued growth of a very current brand, so that it complements echnology’s new drif with Apple (and its profits) at its center?
