The analysts have been analyzing will iPhone 5se contribute more sales for Apple. If it does, the sales for iPhone will rebound.
The 4-inch iPhone 5se is supposed to be released on March 21. So far, Apple doesn’t release its selling price yet. According to the prediction of KGI Securities analyst, it is supposed to be sold between $400 and $500. While its 4-inch iPhone 5s unlocked version is sold at $450 and iPhone 6 unlocked is sold at $649.
Jan Dawson, analyst of Jackdaw Research predicted that iPhone 5se will contribute to more sales of iPhone. But it depends on Apple’s product strategy. The cheaper iPhone will meet more market demands, especially in emerging market such as India. Tim Cook addressed that the company is interested in exploring more opportunities in India.
Based on the statisicts of Counterpoint Research, the smartphone users increased to 220 million by the end of 2015 which was 15% increase (YOY). India becomes the second largest smartphone market in the world. In Apple’s first quarterly report, the revenue of Indian market increased by 38%. Its iPhone shipment quantity increased by 76%. It shipped 74.8 million units of iPhone in the first quarter, increased by 0.2%.
Bascally, iPhone 5se is an upgrade of iPhone 5s. iPhone 5se is supposed to replace iPhone 5s. Apple iPhone product lines will be included iPhone se, iPhone 6&6 plus, iPhone 6s &6S plus.
Apple stock price has been fluctuating in recent months due to the decline of iPhone sales. More investors concerned that Apple’s market share is saturation. IDC reported that by the end of Q4 2015, its smartphone market share was 18.7%, while it was 19.7% in 2014.
iPhone 5se in built-in A9 and M9 chips that initially applied in iPhone 6s and iPhone 6s Plus. It may attract many Apple fans to experience this new device. We will see this device next week.
